My name is Belén, I was born in Ancud, a city located in the south of Chile on Chiloé Island.
As an Advertiser, I am currently advancing my career in Santiago, Chile. I have 10 years of experience in art direction and conceptualizing advertising campaigns for different brands.
Part of my professional journey has been build in advertising agencies, contributing to the success of brands such as Nespresso, Pullman Hotels, Opel, Red Bull, as well as nacional brands like CCU and Etienne Cosmetics. Over the last 3 years, I have had the opportunity to work for different LATAM markets at a technology startup, Cornershop. This experience has allowed me to broaden my perspective and apply creativity in a dynamic and ever-evolving environment.
As an art director, my objective is to create innovative advertising strategies thought a creative process focused on users. My methodology aims to thoroughly understand the needs and aspirations of our audience, driving creative ideas and the continuous iteration. I aim to design campaigns that are not only a visually appealing with a strong concept but also achieve authentic and human connections with people.
In my free time, I create figures in cold ceramics, stay updated on the new astronomical discoveries and I’m obsessed with sci-fi movies, Arrival and Interstellar are my favorites.
