If you’ve made it this far, you probably already know my name. What you might not know yet is how I think when I design 👀
I’ve always loved building things from scratch. There’s something fascinating about that moment when nothing has been decided yet, when things could take countless different directions and there’s no right answer. It can be intimidating, and sometimes it is, but the possibilities feel endless.
I enjoy opening up different paths before choosing one: trying things out, combining ideas, discarding some, questioning what seemed obvious, and putting things back together in a different way. A big part of what I love about design lives in that process, discovering what an idea could become before deciding what it should be.
I don’t usually work from a fixed formula. I believe every project needs to find its own logic, its own language, and its own way of existing.
I’m especially interested in the space where creativity and design meet. I’ve worked across art direction, branding, and marketing, creating campaigns, visual identities, brand systems, content, and digital experiences for agencies and tech companies.
I’m pretty obsessive about details. I care about how things look, but even more about why they look the way they do. I like simple ideas, clear systems, and finding that small gesture that makes something stop feeling generic.
Iteration is a big part of how I work. I rarely settle for the first version. I’d rather explore, simplify, refine, and keep building until an idea feels truly resolved.
Outside of work, I’m still looking at design almost all the time. I’m drawn to vintage objects, books, different kinds of paper, textures, and those small details that can make something ordinary feel special.
I’m also interested in astronomy and science fiction, especially anything that suggests new ways of imagining and looking at what we already know ✨
